WebLinc helps great retailers sell more. Founded in 1994, we develop modern, digital commerce technologies for growing ecommerce-focused teams. The tools we build help companies punch above their weight.


WebLinc’s cloud-based products, Workarea and Orderbot, power sites for innovative online retailers and merchants such as Sanrio, Do it Best Corp., Lonely Planet, The Bouqs Co., U.S. Polo Assn., Woodcraft, Costume SuperCenter, Lime Crime, Rachel Roy, and many others.

Our founder-led company is headquartered in Philadelphia with offices in Vancouver and Toronto.

Our Products

Workarea - The Modern Commerce Platform
Workarea is the only digital commerce platform built on a modern tech stack uniting commerce, content and insights in one application. Workarea brings an enhanced interface and intuitive workflows to retailers, brands, and merchants. The SaaS product was custom-built to meet the demand of lean digital commerce teams to collaborate, execute, and perform with confidence. Workarea helps retailers outpace their competition by removing redundant tasks, keeping current with technology, and empowering them to fully express their brand online. Learn more at

Orderbot - Operations Management
Orderbot is a cloud-based omnichannel order management and retail operations system that simplifies back-end operations for merchants. Built specifically for medium-sized ecommerce and wholesale customers, Orderbot is an operations management platform based around the life cycle of an order. Order management, customer service, real-time warehouse management, inventory control, sales automation and product management are the core components of Orderbot. Learn more at


Darren Hill, Chief Executive Officer
Darren is the CEO and co-founder at WebLinc. He oversees the company's vision, growth strategy, and dedicated culture. Darren recently steered us through our first acquisitions and increased subscription revenue by 490% year-over-year, further cementing the product-market fit.

Jason Hill, Chief Technology Officer
At WebLinc, Jason is the CTO and co-founder. Since he started WebLinc in 1994, Jason has overseen the technical development of every site built on the Workarea platform. Each day, he aims to match modern technology with retailers and merchants so they can focus on growing their business.

Marc Appana, Executive Vice President of Strategy
Marc is WebLinc’s Executive Vice President of Strategy. A veteran in the area of retail technology and digital commerce, he steers our strategy and tactical evolution by applying his time-tested vision. He has worked with Fortune 500 companies and retailers like Pepsi, J. Crew, Cole Haan, Steve Madden, Intel, GM, and Pfizer.

Kylie Hill, Chief Operating Officer
Ensuring our departments mature and exceed the industry’s requirements, Kylie establishes the appropriate framework for how we function and scale. She utilizes 16+ years of lessons learned to thrust us forward so our delivery methods match the rapid improvements to the Workarea platform.

Avery Amaya, Chief Revenue Officer
Avery is the Chief Revenue Officer at WebLinc. With more than 21 years’ experience building and transforming international product brands, Avery oversees global sales and marketing while developing and expanding relationships with our strategic partners.

Guy E. Abramovitz, CFO
Guy brings to WebLinc more than 20 years of financial and business leadership experience in the greater Philadelphia region. He oversees all aspects of the finance and accounting department as well as investor relations. Additionally, his role includes seeking out strategic ways to further implement operational efficiencies and growth in WebLinc’s products business.

Steve Friedman, Advisory Board Member
Steve is an investor and advisor to early-stage companies. His focus is across strategic planning, go-to-market strategy, business development, marketing and executive recruitment.

Bill Tarbell, VP of Marketing
From a tall standing desk, Bill drives the company’s marketing initiatives, helps evolve our product’s value proposition, and communicates our platform’s vision to retailers and partners.

Chris Ferina, VP of Sales
As Vice President of Sales, Chris is responsible for new and existing business growth while focusing on both short and long-term revenue goals. From lead generation and strategizing to forecasting and account planning, there isn’t much he hasn’t solved for leading software companies.

James Van Arsdale III, VP of Design & Delivery
James’ primary focus is helping retailers grow their business by providing industry-leading strategy and design. A 10-year veteran at WebLinc, James applies his 15+ years of ecommerce experience to aiding retailers' teams (whether lean or large). In all, he has contributed to 150+ site launches, many of which are brands we admire today.

Steve Izen, VP of Product, Order Management
Steve leads the product vision and overall strategy for our order management and back-office solutions development. Collaborating with in-house delivery teams, existing customers, prospects, and the Workarea product development team, Steve is key to maintaining and evolving core order management capabilities.

Marianne Zakhour, VP of Operations, Order Management
From Vancouver, Marianne oversees 20 people across delivery, account management, sales and marketing. Her extensive background developing retail-focused technology provides her with the toolset to mature processes which deliver through recurring functions. Each day Marianne aims to minimize rework from implementation to implementation.

Marc Adelman, Director of Alliances and Partner Channel
Marc Adelman runs WebLinc’s Partner Channel, ensuring our first-class partners have a full understanding of the Workarea platform from the ground up and are staying as innovative as our system. His online roots began with paid and organic search back in 2005.

Cheryl Amaya, Director of Customer Success
Cheryl is the quintessential customer advocate. At the top of her priorities is identifying online merchants’ needs and guiding them to find solutions. She maintains a relationship with all Workarea platform customers, evaluating their ecommerce solution systems to help them maximize revenue and increase site traffic.


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US Headquarters
22 S 3rd St
Philadelphia, PA 19106

Canadian Headquarters
1525 Robson St #500
Vancouver, BC V6G 1C3

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