Just in time for the holidays, Free People has launched Wee People, clothes for the best-dressed little girls. According to the company, “The collection captures the spirit of the Free People girl in her earliest stages, when fairy tales are real and imagination knows no boundaries. Whimsical girls’ party dresses to release her inner princess, cozy sweaters and items with Free People’s unique details and elements to make her feel as special as she is.”

Urban Outfitters Inc. has been working with WebLinc since the late 90s, collaborating on a number of other fashionable sites including Leifsdottir and Free People Wholesale. Thanks to the innate flexibility of the WebLinc Direct eCommerce platform, the Wee People line was launched without the need for much involvement from the WebLinc tech staff. It’s also one of several kids’ clothing brands running on WebLinc Direct. Others include Hartstrings and Tori Spelling’s childrens clothing line, Little Maven.