WebLinc partner Bazaarvoice recently wrote on their blog about Free People’s strategy of highlighting the site’s top reviewers. By rewarding this group of dedicated customers, Free People gives other reviewers a spotlight to aspire to, and helps shoppers find reviewers whose fashion profile most closely matches their own, creating a new source for trusted upsells.
Says Megan Koons, web marketing analyst at Free People:
“I have noticed that the reviews are a bit more creative. Customers seem to be excited at the thought of possibly becoming a ‘Top Featured Reviewer’ in the future.”
The blog post went on to say that Free People saw a staggering 93% increase in review volume in the first week of launch.
The WebLinc Direct eCommerce platform is flexible enough to allow clients like Free People to take advantage of marketing innovations with little or no ongoing technical assistance. To learn how WebLinc can help your business capitalize on emerging trends, contact us here.