Google search is going real-time. You knew it was coming as social networking sites began peppering the top search results pages and Bing struck a deal with Twitter and Facebook to go real time, but on those familiar white search pages, there was still a delay. News stories appear nearly immediately, like Michael Jackson’s death [...]

I know we haven’t been posting much lately but, busy bees that we are, we just sort of fell off the boat when it comes to regular postings. Apologies. Anyway, I just wanted to post a quick aside about the 3 Wolf Tee meme that has made it off the internet and into the mainstream [...]

In a recent post on Useit.com, Jakob Nielsen disparages social media outlet Digg as nothing more than an inflation of your bounce rate as its users show up and disappear without delving any deeper into your site. Stan Schroeder of Mashable, social-media’s stalwart defender, quickly rebutted Nielsen’s argument rightly saying that sites like Digg, StumbleUpon [...]

Measuring Landing Page Effectiveness via Google Analytics The importance of landing pages and their roles in SEO & conversion rates is well documented. It is now common practice to design landing pages based on the source & medium of the referral. Clearly then, it is equally important to find a way to measure the effectiveness [...]

Google Analytics Offers Free Benchmarking Service Google has recently announced the addition of analytic benchmarks to their Google Analytics service. This free service will require Google Analytics customers to opt in to “share the account data in an anonymous, aggregated format”. Reporting will be limited in the beta version of this service. Benchmark metrics include: [...]

SEO & PPC Metrics – Website Page Depth When managing an SEO initiative or PPC campaign, one of the more challenging aspects is measuring the lead quality of the inbound visitors. Most people know how to measure Return on Investment (ROI) and Return on Ad Spend (ROAS), but that should not be the only metric [...]

Previous to working here at WebLinc, I was a Google noob. My name, that is the Matt Slusser that actually referred to me, only came up for some petitions I signed way back in my revolutionary days. These days however, now that my Christian name rather than a handle is used, I find that I [...]

The Web is growing up. Casting off the shackles of spam, black-hat SEO practices, and exploitation of Google loopholes in 1.0; 2.0 marketing practices have matured and become an interconnected system linking customers and marketers in completely new ways. The prolific blogosphere and sites like YouTube, Digg, myspace, Wikipedia and other social media sources have [...]

The other night my girlfriend and I, in casual conversation, came upon the topic of The Never Ending Story. Ok. So chit chat doesn’t usually tread upon the dark and misty paths of 80’s fantasy flicks, but our cat was looking just like that pearly dog/dragon that befriends Atreyu and for the life of me, [...]

Google has just updated their Webmaster Guidelines with what many of us in the SEO industry have been seeking for quite some time – more details. From Google’s new, more specific guidelines: Avoid hidden text or hidden links. Don’t use cloaking or sneaky redirects. Don’t send automated queries to Google. Don’t load pages with irrelevant [...]