Findings from a new report from Forrester Research and GSI Commerce are somewhat surprising, in that the study suggests that social media has very little impact on purchasing behavior. The results seem contrary to other reports with headlines such as Social Media Marketing Spend to Hit $3.1 Billion by 2014 and 5 Ways Facebook’s Open [...]

Sitting around the TV with my family on Thanksgiving this year, I noticed a trend: While the football games buzzed from the flat screen, instead of asking to change the channel or playing cards or playing with the dogs, my sisters sat on the couch with their laptops and shopped. One was looking for advance [...]

More and more shoppers are turning to social media sources before they make their holiday purchases in 2009. This step seems like a logical progression with the ever expanding online marketplace using Twitter and Facebook to communicate with their customer base, but the changes from last year to this year are more leaps and bounds [...]

According to an article recently published by Forrester Research, 68% of the top 50 Internet retailers now use video content on their sites, compared with just 18% in 2008. The same article goes on to say that while only 16% of online buyers watch product videos on retailer Web sites, 64% of those consumers who [...]

WebLinc partner Bazaarvoice recently wrote on their blog about Free People’s strategy of highlighting the site’s top reviewers. By rewarding this group of dedicated customers, Free People gives other reviewers a spotlight to aspire to, and helps shoppers find reviewers whose fashion profile most closely matches their own, creating a new source for trusted upsells. [...]

I know we haven’t been posting much lately but, busy bees that we are, we just sort of fell off the boat when it comes to regular postings. Apologies. Anyway, I just wanted to post a quick aside about the 3 Wolf Tee meme that has made it off the internet and into the mainstream [...]

Measuring Landing Page Effectiveness via Google Analytics The importance of landing pages and their roles in SEO & conversion rates is well documented. It is now common practice to design landing pages based on the source & medium of the referral. Clearly then, it is equally important to find a way to measure the effectiveness [...]

Google’s Free Ad Server, Ad Manager, accepting applications for beta. Google has rolled out a new Ad Manager service targeted at the small to mid sized publisher sites. Google Ad Manager offers a wide array of inventory management, trafficking, targeting and reporting tools normally found in premium ad serving software or services for free. Currently [...]

Google Analytics Offers Free Benchmarking Service Google has recently announced the addition of analytic benchmarks to their Google Analytics service. This free service will require Google Analytics customers to opt in to “share the account data in an anonymous, aggregated format”. Reporting will be limited in the beta version of this service. Benchmark metrics include: [...]

Landing Page Load Times Effect Google AdWords Quality Score News from Google that web page load times of landing pages will now be a component of your AdWords Quality Score. This information can be found be viewing your Quality Score on an Ad Group or individual keyword level. Landing page: Your landing page is the [...]