Valentine’s Day 2011 introduced brides-to-be to a whole new world of wedding glamour and style. BHLDN.com is the newest concept from Urban Outfitters, Inc. and features wedding gowns that range from $1,000 to $4,000, and event dresses $200 to $600. Inspired by the Dutch word for “to keep,” BHLDN (pronounced “beholden”) is the fourth site from Urban to launch on the WebLinc Direct eCommerce platform, joining Leifsdottir, Free People and Free People Wholesale.
In addition to wedding dresses, the site features vintage-inspired accessories, such as hair adornments, shoes and jewelry. Inspiration can be found throughout the site, and especially in the Nuptials of Yesteryear photo gallery. Brides who needs a little help defining their personal style can take the What Kind of Bride are You? quiz, which will provide them with a portfolio of product suggestions based on their answers. Links from dress pages will connect brides-to-be with BHLDN Stylists who offer advice, reassurance, and second opinions.
The new site fills a void for brides looking for something other than cookie-cutter, but less costly than couture. Its launch has been covered in depth across the media landscape, including CNN, Women’s Wear Daily, InStyle, The Huffington Post and others.