PHILADELPHIA, PA, January 28, 2009 – Hartmarx Corp. division Barrie Pace, a multi-channel merchant of high-end classic women’s apparel, has teamed up with WebLinc to re-launch their eCommerce site, barriepace.com.
The retail giant’s website has a host of slick new features and functionality resulting in a new site that lives up to the brand’s stellar reputation. Advanced search gets customers to the products they are looking for faster than ever, and shoppers can use the tiered discount system to browse according to price. A brand-new “Shop by Ensemble” tool groups products together to form packages that can be sold separately or together as a single unit. The “Shop by Catalog” view mimics the currently released catalogs for customers accustomed to the traditional catalog format.
WebLinc’s proprietary SEO technologies and tactics have enabled immediate metrics boosts across the board, pushing page visits up nearly 300%, and returns on generic search terms have grown nearly 100%. The use of dynamic, flexible shopping feeds generated for partners such as BizRate and Yahoo! Shopping also help drive qualified traffic to the site.
Barrie Pace was ranked 234 in Internet Retailer’s Top 500, and as such, WebLinc had a lot to live up to coming into this project. With metrics on the rise, a classic-yet-contemporary design, and an easy-to-update administrative console, the new barriepace.com lives up to the brand’s status and more.
Lori Krzyzewski, VP Marketing and Advertising at Barrie Pace/Hartmarx, says, “We are extremely excited about the launch of the new site. Not only are we able to provide our customers a better shopping experience, we are also able to more effectively optimize the site for organic search. We anticipate, with these increases in site traffic, we will realize higher conversion.”
About Barrie Pace
Barrie Pace is a multi-channel retailer (web and catalog) that specializes in high-end women’s apparel. Barrie Pace is a division of Hartmarx, the world-renowned leader in exceptional apparel for work and leisure. Hartmarx produces and markets business, casual and golf apparel under its own brands, including Hart Schaffner Marx, Hickey-Freeman, Palm Beach, Sansabelt, and Exclusively Misook along with having certain exclusive rights under licensing agreements to market selected products under a number of premier brands such as Austin Reed, Tommy Hilfiger, Burberry men’s tailored clothing, Ted Baker, Bobby Jones, Jack Nicklaus, Claiborne, Pierre Cardin, and Perry Ellis.
WebLinc eCommerce develops powerful, flexible, and scalable eCommerce solutions for clients including Free People, AAA, Vineyard Vines, K&L Wines, Haband, and Oneida. Headquartered in Philadelphia with a satellite office in Manhattan, WebLinc is a privately owned company with 15 years experience developing systems that drive sales and increase conversions. Unlike many platforms, WebLinc Direct eCommerce v8.1 is flexible enough to allow for custom functionalities that meet clients’ unique business needs. WebLinc’s Product and Content Management System also allows for the creation of W3C and WCAG compliant XHTML and CSS, and the easy-to-use administration area includes call center tools, powerful discounting tools, dynamic merchandising, and checkout/cart functionality. Additional information can be accessed at weblinc.com or by calling 215-925-1800.