W. Diamond Group

Multiple brands, one eCommerce system

The W. Diamond Group owns and licenses some of the most iconic and traditional American apparel brands in the business. Presidents of the United States are regularly photographed in their suits, Annie Leibovitz shoots their product lines and their chief creative director is an acclaimed menswear designer. It’s easy to see that quality and craftsmanship are product standards at W. Diamond Group, but until they came to WebLinc, their online presence lacked the level of distinction that the brands demand. To effectively manage their multiple online stores, WebLinc provided a single wireframing and technology umbrella, as well as a single web-based administrative interface, that condenses what was once an unorganized process into one multifaceted operation.

Using the WebLinc Direct product and content management system, W. Diamond Group acquired new industry-leading technology to merchandise their products in the manner those products deserve. Product detail pages now contain multiple images, a crystal-clear zoom, drop-down fit guides, color swatches, reviews and more. Send-to-a-friend and Wishlist functionality enhance the shopping experience and keep products on customers’ (and their friends’) minds. Category landing pages allow users to sort products through price, new arrivals or best sellers while recently viewed products accumulate in the left navigation.

By providing a showcase for a product that was previously suffering from a lack of merchandising capabilities, the W. Diamond Group brands, including Bobby Jones, Hickey Freeman, Exclusively Misook and Hart Schaffner Marx, are now living up to their potential. W. Diamond Group realizes that the technology that runs your site, and the design and production that are presented to the consumer, are nearly as important as the product itself. Without proper presentation, even the best brand’s products can be overlooked.

WebLinc understands that elemental pieces of every eCommerce project need to be developed in a manner that’s both efficient and economical. The WebLinc team consists not only of expert developers, but skilled project managers too, ensuring that projects get out the door on time and on budget. Each of the HMX projects was built within six months, and some were launched in as little as three. Speed, simplicity and scalability are qualities the W. Diamond Group discovered with the WebLinc Direct system. The top notch shopping experience is for their customers to discover.

Visit the sites:
Bobby Jones
Hickey Freeman
Exclusively Misook
Hart Schaffner Marx