B2B2C shopping made simple
Universal Companies is the kind of B2B retailer that really gets eCommerce. They know that their site is a reflection of their company; that great web design, innovative technical functionalities and a robust administration tools not only help to facilitate sales, but create a deeper and more confident brand connection with their customers. This is the kind of thinking that makes business owners and buyers lifelong fans – and there is only one system that enables them to do that. Using WebLinc eCommerce for B2B, Universal Companies takes that superlative web design and tech mentioned above and is able to apply it to the myriad processes that B2B transactions require while merchandising and maintaining their vast product offering with ease.
Take, for instance, account management processes: Normally this requires little more than storing user data like name, shipping address, billing info, and so on. Universal Companies, selling goods that anyone from a normal shopper to a business owner to a medical professional can purchase, needs a much more complex set of criteria. WebLinc designed our B2B system to be as malleable as possible so it could conform to the different policies of different clients. For Universal Companies, WebLinc eComerce for B2B provides role-based account hierarchy to compartmentalize the various roles needed to effectively manage transactions. Super-admins oversee all aspects of account administration; admins own accounts, view order history, set-up payment methods and create shopper and approver accounts; shoppers queue items to purchase; and approvers finalize transactions. Obviously some of these roles can be condensed and others have more authority, but the process provides clients of all sizes with the ability to effectively manage their orders for their spas and wellness centers. WebLinc Direct even provides the ability to perform credential checks so restricted products such as medical supplies go through the proper channels.
Universal Companies understands that purchasing a single big-ticket item is going to require more detail than the average product detail page. First, they leverage strategic content like videos, webinars, articles and an entire library of documents to support and substantiate their products and company. This content is essential to providing the confidence that a business needs to have in its supplier.
Next, because Universal deals with a lot of different chemicals and compounds, they need to provide MSDS (Material Safety Data Sheets) for many of their products. These documents are required to be available and remain up-to-date, but very few eCommerce platforms can offer the versatility for custom MSDS solutions that WebLinc can. The backend product document management system essentially associates MSDS docs with the pages they live on and vice versa. This makes it incredibly easy to update sheets when products change or discontinue, as well as when the MSDS changes and products are affected. This kind of backend technology makes the day-to-day workload much easier for the Universal Companies marketing and merchandizing team.
Addressing client needs with elegant and creative solutions is the heart of the WebLinc eCommerce platform. The inherent malleability of the base system is its most potent capability, providing unlimited potential to achieve your business goals.
Visit the site: Universal Companies