eCommerce for the Equestrian
Providing customers with the shopping experience they demand and the products they need is the first goal of all eCommerce websites. But to win the race, that site needs to convert its users to customers and its customers to fans. On the WebLinc eCommerce platform, sstack.com is doing just that through a combination of customized functionality, flexible site administration and branding that speaks to their shoppers.
Schneider Saddlery provides equestrian products for all types of horse owners. Whether you need the latest show gear for your Arabian horses or a simple saddle for trail-rides, sstack.com offers everything you and your horse require. Because Schneiders offers such a range of products for this market, they needed a site that was user friendly with a great design; one that’s easy to navigate, while still providing space for promoting their wide breadth of merchandise. They also wanted an eCommerce platform that would allow them to make changes on the fly, without needing to engage their web partner. They found all these tools and more in WebLinc Direct.
The design for Schneiders is simple and straightforward lending itself to the no-nonsense kind of customer they cater to with clean white space, distinct branding and just a touch of cowboy style. Products are merchandized using the latest technology, but are easily found, researched, reviewed and purchased. Discounts and ads are obvious, but unobtrusive – producing conversions instead of abandoned carts.
WebLinc eCommerce seamlessly integrated with Schneiders’ backend ERP system Ecometry, successfully merging Schneiders’ legacy product and client data with WebLinc’s technology. This integration enables simple inventory management across Schneiders’ multiple channels, making the organization more operationally efficient across the board. Referral codes allow Schneiders to track the effectiveness of online and offline advertising, helping manage their return on investment. Product filters enable faceted search, directing users to the most relevant products. Easy-to-post product reviews create social-shopping opportunities, and thanks in part to a persistent tabbed cart, checkout is a breeze.
By choosing WebLinc eCommerce the Schneiders team is able to provide the experience and expertise their customers demand. Winning the race doesn’t just take the right products, but the passion and dedication to create a shopping experience that goes above and beyond the competition.
Visit the site: Schneider Saddlery