Free People Wholesale
Combining the essence of a brand with the business of B2B
The B2B Free People Wholesale site, created as an online sales tool for Free People staff and their boutique buyers, is stylish yet functional, with the trend-setting cool that people expect to find from an Urban Outfitters brand and the practicality of the WebLinc eCommerce B2B system.
The system is password protected so that only people with the proper permissions can enter and view the company’s upcoming collections. Once logged in, the homepage provides a downloadable step-by-step handbook for every function of the site, from setting up your account to browsing to ordering. The user-friendly system, however, hardly needs directions, as effortless shopping is a fundamental element of the user experience.
Product browse pages feature multiple view options. Choose a classic grid view, or view a product slideshow that basically does the browsing for you. When something catches your eye, several different zoom shots and thorough product specs let buyers know exactly what they’re purchasing, right down to the measurements and care instructions.
Using technology similar to wish lists, Free People sales staff can send collections of products to their buyers. Buyers can then add those collections directly to their carts, or choose to piecemeal those products they feel will sell best in their boutiques. Buyers can also add items to a favorites list with one quick click. As a whole, the system is designed so businesses have the same familiar ease-of-use — and even more manageability — as they would with any B2C eCommerce site.
Once buyers are finished perusing catalogs of skirts, sweaters and scarves, have added items to their favorites lists and dropped a few into their cart, the purchase is completed in a quick and coherent check-out process using a tabbed navigation. Then, when the merchandise that buyers have ordered is sold out in their stores and they come back to reorder, all of their order information, right down to the number of Vlada Primadonna V-Neck Camis bought, is still on both their account page and also noted within each product in the site’s navigation.
Simple, elegant and highly functional, the new Free People Wholesale is a great addition to the Urban Outfitters family of sites. Whether B2B or B2C, fusing the high-end style of their brand with WebLinc’s leading-edge technology ensures a flawless shopping experience for both the boutique buyer and the Free People customer.
Visit the site: Free People Wholesale