A quintessentially New York story, Brooklyn Industries began their journey creating messenger bags from discarded billboard materials before creating their own brand and becoming a serious player in the apparel and business world. Leading the way across the East River, BKI has used their base in Brooklyn as inspiration for community involvement in their stores, environmentally sound energy use and socially responsible manufacturing, which not only creates a great business, but also creates a positive mark on the world. That’s why WebLinc is proud to present the new brooklynindustries.com – a site that’s more than just a reflection of the BKI brand. It’s a reflection of the Brooklyn spirit.
Like stepping off the L train, the new web design finds its inspiration from the same surroundings as the company founders — an industrial but always inventive and colorful Brooklyn. A new, easily navigable sales section centralizes discounts so users can easily find and commit to their purchase from a single, simple product browse page. New detail pages feature quick views enabling shoppers to drop an item in the cart as well as dive deeper in to view up close and personal zooms, multiple colors, sizes and fits. There is even an advanced fitting guide using BKI’s designs and a user’s measurements to accurately provide the best size available. It’s a completely redesigned shopping experience from Greenpoint all the way to Brighton Beach.
A new and extensive community section brings the BKI team even closer to their customers and fans with an info-packed About Us section, their blog – “Words from the Watertower” — listing the latest in events and collaborations with the myriad artists and entertainers working with BKI, as well as press and social responsibility sections. Customizable reviews give users a voice to rate and comment on products or just read what others had to say about them. And (this is a really cool idea) the store locator features rotating images of all the renowned window displays from the different locations across the country bringing the uniqueness of each outlet into your home.
Combining the best products with the best eCommerce technology is a WebLinc benchmark. Using a simple admin interface, clients can easily categorize, merchandise, discount, up-sell, cross-sell, rate and review their products with little or no training, providing their customers with the best online shopping experience available. Brooklyn Industries was able to recognize and capitalize on this leading-edge technological advantage, elevating their eCommerce offering to new heights.
Visit the site: Brooklyn Industries