Spirit Halloween Case Study

Spirit Halloween is the largest Halloween brand in the world and for 45 days a year, spirithalloween.com is the "spiritual home" to hundreds of thousands of Halloween enthusiasts per day. They come, they buy, and then, like the zombies they adore, the aficionados hibernate until the next year. Such a highly cyclical selling season would create a challenge for any retailer.

To handle this challenge, spirithalloween.com contracted with WebLinc to become their completely outsourced web partner. WebLinc handled development, both creative and technical, start to finish. WebLinc also provided strategic partners for Spirit's fulfillment and call center entities.

SpiritHalloween.com was built on WebLinc Direct, a tailored eCommerce solution that includes all of the features a retailer needs for fast, feature-packed web implementation: simple-to-use content management, seamless integration with legacy databases, and marketing tools that permit customized merchandising, promotions and discounts on the fly.

Hardcore Halloween enthusiasts can find tips for applying Hollywood-style fright makeup, or locate local Halloween events on Spirit Halloween's Halloween events site, Googhoul. Daily discounted specials encourage return traffic.

Spirit Halloween leveraged the flexibility of WebLinc's service offering by outsourcing many of the tasks that could not be internally accomplished or staffed for in such a condensed year. WebLinc handled direct marketing, promotion, copy, photography, merchandising and on going technical and creative development for Spirit Halloween. WebLinc dedicated resources accordingly from late September through October 31st to cover the needs this major Halloween retailer.