Spencer's Case Study

For decades, Spencer's has been the home of strawberry flavored underwear and blacklight posters. Now in its sixth decade, the brand is in a process of reinvention to poach a more sophisticated, edgy yet broader demographic, and along with a slew of new attitude and products, its web site is leading the way.

Developed on the WebLinc Direct eCommerce platform, spencersonline.com features everything a retailer needs for fast, feature-packed web solution: simple to use content-management, seamless integration with legacy databases, settlement processes and supply-chain touch-points, as well as and flexible marketing tools that permit customized merchandising, promotions and discounts.

Powerful back-end tools enable groovy user experiences. For instance, the site encourages active participation in the brand and lifestyle, rather than a simple shopping experience with sneaky-cool viral features like the ability to upload pictures of themselves wearing the perennially popular "I Love Lesbians" T-shirt. Go to the T-shirt page, and you can view the gallery and join the virtual party and maybe get some attention yourself by submitting your own photos into the mix.

Spencer's relied on WebLinc for more than just web development; in addition to programming, the relationship also included photography, copy, and product merchandising, as well as contracted fulfillment and a customer service solution.

WebLinc rose to the challenge of providing all of the hallmarks of its typical eCommerce offering, as well as providing all of the strategy necessary to provide and manage a long-term end-to-end solution now and through the duration of a multi-year agreement.