Speedo Case Study

From a product perspective, Speedo has set the benchmark for success in the swimwear industry. For their next generation site, they asked WebLinc to develop a system that sets the benchmark online.

WebLinc's mission and goal in developing Speedo's new site was to promote their vast selection of products and apparel, along with developing a back-end system that assured ease of use, efficient online purchasing and unique search engine queries.

WebLinc's product and content management system allowed Speedo the ability to promote products, categories and events with drag-and-drop ease. The site's merchandising system could suggest accessories and related products to help customers and increase online sales. A flexible discounting program allowed for tailored and trackable offers; special pricing if you click on an advertisement; and codes that could be used once per user or many times.

Speedo could do whatever they dreamed up, and offer it immediately to their customers. The checkout system is streamlined in a manner that enables a customer to purchase online, with the minimum of steps while permitting changes and additions at will.

WebLinc developed a back-end system that tied into the company's existing warehouse system, drawing product content from their legacy inventory management and fulfillment system. Translation tables on the site changed all back-end abbreviations (BLK into Black, for instance) into consistent and consumer-friendly language before automatically queuing new product up to populate the site.

Items only appear on the site if they are in stock or are available for pre-orders; if desired, when inventory dips below established levels (which, of course, can be set individually), the item automatically disappears from the site.

And finally, even the most elegant and efficient eCommerce web site will never reach its fullest potential without effective search engine optimization and search engine marketing. WebLinc's solutions provide for automated keyword population, efficient coding for easy indexing, and search-engine friendly URLs to ensure the best possible rankings.