LightsOnline.com

After you’ve chosen your new eCommerce partner and launched your site, there are many different signifiers to determine whether you’ve made the right choice. So when Progressive Lighting doubled their sales, drastically increased traffic and nearly doubled conversions, they knew their decision to engage WebLinc was more than just another bright idea.

Progressive Lighting chose WebLinc to implement WebLinc Direct because they needed an eCommerce solution that offered the showcase their products require. What they got was a fresh new redesign with easy-to-update content areas featuring interior design suggestions and inspiring articles and how-to videos. This content not only gives the Progressive Lighting team a space for search engine optimized copy, but also gives them a place to offer customers the kind of creative and conceptual ideas that prompt customers to convert, in addition to helping them choose how they want to light their homes. Also lending a hand to the increased conversion rates are a swath of new merchandising tools that come standard with WebLinc Direct such as new product detail features, high-resolution image zooms, a powerful promotions engine, faceted navigation and more.

WebLinc Direct contains all of the essential eCommerce elements built into our industry-leading content management system, while providing the operational simplicity online marketers and merchandisers need in this fast-paced marketplace. Tabbed product descriptions keep product detail pages tidy while providing the space necessary to properly enumerate each product's specifications. The addition of a customer reviews tab lets shoppers learn what other customers have to say about a product – a feature that’s proven to be an important tool when it comes to online sales. An easy-to-use discount engine enables a nearly infinite amount of possibilities for promotional opportunities, while simplified checkout makes for the quickest path from login to conversion.

Progressive Lighting chose WebLinc Direct because it offers the perfect combination of power and manageability. With doubled sales, nearly doubled conversions and drastically increased traffic, the future of their online sales is looking very bright indeed.

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www.LightsOnline.com