L'Occitane

Sold exclusively in high-end boutiques throughout the world, the products found at L’Occitane en Provence contain elegant blends of herbs, fruits and vegetables are grown with care, synthesized with skill and sold with an utmost confidence in their superiority. But when it came to the technical expertise of designing a web site to convey that elegance and prestige, the French wellness company turned to WebLinc.

Using WebLinc’s mold-breaking designs, L’Occitane acquired a streamlined shopping experience that enables users to shop by skin type, ingredient, most popular and more. Both the product pages and checkout process were simplified through a tabbed structure that eliminates many of the problems classically associated with finding pertinent info and completing the purchase. The new user-friendly site takes the organic simplicity of the products and applies it to the site’s functionality as naturally as shea butter to skin. But this subtle balance between technical application and beautiful design doesn’t end there.

Optimization for search engine ranking and indexing, dynamic merchandising and improved information architecture blend seamlessly with L’Occitane’s high-end style through the WebLinc web design team’s stunning work that not only appropriates brand image, but creates an authentic sense of lifestyle with shots of ingredients, earthy tones and a simple and clean shopping experience.

L’Occitane’s premium brand will bring people in no matter what, but, like any brick-and-mortar store, an exceptional customer experience is what will bring them back. WebLinc created a best-of-breed Internet presence for L’Occitane, separating it from the competition based on a streamlined blend of technology, design and overall impact to make the shopping experience as enjoyable as a day at the spa.

Visit the site:

www.loccitane.com