Heronswood

As Heronswood know, plant enthusiasts can be as temperamental as the gardens they tend. They use Latin names instead of their common designations and will literally spend a lifetime perfecting their craft. Their expensive purchases are made months in advance, depend on an extensive list of proper care techniques, and can still die as soon as they are put in the soil. Suffice it to say, they are not casual online shoppers. Meeting their varied needs is no easy task, but where other web developers may wilt, WebLinc blossoms.

A swath of custom functionality, advanced search capabilities, and content uniquely optimized for search engines enabled Heronswood to bloom into a beautiful eCommerce site serving the needs of its picky demographic while maintaining a robust, eye-catching look. Clean and crisp backgrounds allow the products to shine while vivid photography complements the rarity and uniqueness of the flora offered. A blog by owner George Ball, plant care tips by staff and other helpful content offer users a wealth of knowledge that simultaneously enlightens customers and boosts search engine results.

One of the custom features the new Heronswood site received was a checkout tool that would sort shipping dates through the USDA Hardiness Scale. This scale, which demarcates where and when a plant will grow, is basically a filter through which orders have to pass before reaching their final destination, order confirmation. The tool itself isn’t very remarkable, but what is quite remarkable is the malleability of the WebLinc system. WebLinc Direct eCommerce can be suited to any eCommerce environment, in this case, augmenting checkout to fulfill the needs of a plant seller.

Search functionality was also a major concern for Heronswood as their massive amount of products come with both proper and popular names, and need to be easily identified by either. Integrating WebLinc partner with SLI Systems, WebLinc provided a premium search experience whereby both Latin and Common names could be searched, as well as a Catalog Quick Order system that brings up product info and pictures in real time with the cart only a click away.

Gardening is all about working with what you have: Hydrangeas and herbs in pots for the urban green thumb; sprawling floral landscapes full of Hellebores and other Perennials for larger spaces. The space and seasonal restraints must become a part of the arrangement. Working with WebLinc, however, means your options are limitless.

Visit the site:

www.heronswood.com