Frock Candy

Online apparel shopping is a different animal than every other type of online interaction. There is a different element to the clothes one wears and how they offer value as opposed to, say, gadgets or books or media. The clothes one wears represent a lifestyle and countenance to the walking-world around us. Each purchase made is an advertisement of one's personal, sartorial choices. All of this may seem a bit grandiose when it comes to buying sunglasses or t-shirts, but those ideas are central to how a company brands itself, and in the end, builds fans from customers. Frock Candy is a fashion boutique out of the American southeast. They sell fun, fashionable clothes for young women at affordable prices. But what separates Frock Candy from the competition is their intimacy and connection with their customers, and how WebLinc Direct helps to reinforce and manage that connection.

For Frock Candy's first eCommerce site, they came to WebLinc to create a web presence that was teenage at heart yet technologically minded; a site that allowed them to mingle the aesthetic of femininity with an expert ability to convert customers. WebLinc, through creativity, clean user interface and best-of-breed technology, gave them just that.

The new site is full of features to create distinctions between Frock and their competition that mean the difference between a high bounce rate and a high conversion rate. New and different ways to shop, like shopping by trends or "As Seen In," enable multiple paths to checkout. Shop by Outfit gives shoppers the option to purchase an entire ensemble put together by the fashionable staff on the Frock Candy team. Product descriptions list "Fully Frocked Options" as asides offering advice on what style of purse or color of jeans would look great with the product at hand. Not even necessarily cross-sells or upsells, but just helpful suggestions about cool looks. In other words, the sort of suggestions an in-store clerk would posit to a girl checking herself out in the mirror sporting a new cardigan. These are the kinds of interactions and messages that spark conversions and initiate longer and more intimate relationships between online retailers and customers.

Through its blog, Facebook and Twitter, Frock Candy continues the conversation with engaging pieces on independent fashion blogs, contests for customers to win particular items and discounts, and Famously Frocked posts about celebrities wearing items sold in-store – again, relating to customers on a different level than just product images on a white background.

What the WebLinc eCommerce platform truly enables is the ability to reach customers in new and inventive ways, or more specifically, in the ways a client prefers.

Visit the site:

www.frockcandy.com