Dylan's Candy Bar

With five locations – including a flagship store in Manhattan - Dylan's Candy Bar was founded upon the principals of elevating a simple candy shop to a world-class destination. A kaleidoscope of colors, chocolates, cartoons and callouts, the new Dylan's Candy Bar website is just as much the upscale candy "bar" as its trendsetting brick-and-mortar counterparts. Blending the whimsical aesthetic with the powerful WebLinc Direct eCommerce platform, the redesigned dylanscandybar.com amplifies the brand while providing out a top-notch Internet experience.

Dylan's Candy Bar looked for a partner who could provide them with a system for merchandising that would allow them to easily change navigation, make edits to products, and create new promotions. Whether you're a staff of two or 200, WebLinc Direct gives customers the control they need to effectively manage their sites.

The designs, created in tandem by WebLinc's graphic design team and the Dylan's Candy Bar creative staff, exemplify the childlike awe that the stores strive for. Product close-ups meet and match the intensity of the hues to create a rainbow of colors and candies, while eye-catching promotional callouts fill the screen.

Product detail pages feature polished product photos, quirky descriptions and nutritional info to inform shoppers. The Add-to-Bag button is always within reach for your quick candy fix. Social media functionality, an important element of the company's online strategy, also finds a home within the new site -- icons on each product page allow customers to easily share products via Facebook, Twitter and other social sharing sites.

On the backend, WebLinc's proprietary Product & Content Management System enables Dylan's Candy Bar to pack a powerful punch with minimal effort. Seamless integration with their databases, a WebLinc hallmark, migrated a mountain of data with ease. Complete control over promotions and callouts creates the perfect place to push everything from candy bars to Chocolate Cupcake Soda Pop Shower Gel.

The new site for Dylan's Candy Bar isn't just a place to buy bulk candy or gift baskets; it's a place to partake in the more ephemeral candy experience. The childlike wonder and magic that candy inspires isn't something you can buy, but it's something that comes with every purchase.

Visit the site:

www.dylanscandybar.com