Deep Discount

The internal combustion engine is an amazing feat of human ingenuity. Designed in the mid-1800s, this combination of cylinders, pistons and valves propelled mankind across the world at a speed never before imagined, fueling communication, information and commerce. Much has changed since the advent of this engineering marvel, but these types of innovative ideas haven’t disappeared, they’ve just switched gears.

Deep Discount is a behemoth of a site now featuring a vastly expanded platform with 2 million plus SKUs and more than 30,000 categories covering everything from books and movies, to fragrances and electronics. At #105 on the Internet Retailer Top 500, they offer their massive inventory with an everyday promise of free shipping. When business is running like this, you can see Deep Discount has been making the right kind of moves – including choosing the WebLinc Direct eCommerce platform – to create an all-inclusive but infinitely accessible website.

The implementation of the site is a testament to the ability of WebLinc developers and WebLinc Direct. Third-party partner integrations included Thanx Media for advanced search, MyBuys for personalization, and Commission Junction for affiliate marketing. The back-end administration system exercises the perfect balance of malleability and power. When Deep Discount needed multiple payment options, we integrated with PayPal, Google Checkout and Bill Me Later. When they asked for more than the average review, Power Reviews was implemented. When Deep Discount wanted customers to pay with customized Gift Cards, Paymentech stepped in. When Deep Discount needed to send and receive data from more than 5 different feeds including AMG, Muse and Deep Discount’s own ERP system – WebLinc Direct handled it. Taking all of this into account, it’s easy enough to see that what they really needed was a system that would scale and adapt to their expansive model while still maintaining the integrity of the brand.

The moral of this story is that customization is a necessity for most eCommerce solutions. Deep Discount needed a system that could cater to their specific needs -- a system that elevates and emphasizes their business model, not something they would have to model their business around. Without numerous third-party integrations, a variety of payment methods, multiple data feeds and more, their site wouldn’t be what they envisioned. With these features, the site has a V8 under the hood and a wide-open highway ahead.

Visit the site:

www.deepdiscount.com